1.15.2014

shop talk || what the future holds


At some point last year I decided to take an unpremeditated break from the studio shop (is that a word? unpremeditated?) What started as a creative pastime became quite a little enterprise...one that hovered between my main job as a graphic designer and my memorykeeping hobby. I was always interested in the "business" of papercrafting and the shop gave me a chance to explore the flip side. I dabbled in a lot of different areas...running my own site, designing for companies I loved and sending product all over the world to other small businesses like my own. I entertained thoughts of designing a full line of product and heading off to CHA.

and then I came to my senses.

I'm not a big name in the world of scrapbooking. The big names sell shit. That's a fact. Now, more than ever, companies are choosing to co-brand with individuals who have large followings. These individuals have worked hard on design teams and in various other areas of memorykeeping to grow their presence online.

I have not done this.

Recently, I had a conversation with a colleague who lamented the fact that many of the people releasing designer lines aren't even designers, they are just names.  I agreed with that line of thinking initially, but then decided, so what? None of us are designers until we design something. We aren't what we say we are, what we imagine ourselves to be...we are what we DO...what we make happen, what action we take. Following that logic...we have the potential to be anything. I like that.


How does all this relate to the future of the shop?

I can either say what I want to do or actually do it. I can invest the time building a brand and reaping the opportunities that comes as a result or I can make the most of what I have built...a small, but devoted following of people who appreciate paper and good design. I'm choosing to do the latter. Going forward, anything I make will only be available in my shop. I will be open when I have something to sell...sometimes I will be closed...like when I join my husband on a business trip, or when I have a work deadline, or when I'm way more into knitting. I will be sharing more of my memorykeeping and crafting in general on the blog. Honestly I prefer to make stuff than just about anything else.

The shop will re-open the first week of February. I have divided many of my stamps into small collections that I will sell as such. This means that if you haven't purchased them yet, you will be able to do so at a significant discount.  Future stamps will be collection based but will remain red rubber cling, cuz it's the best!

I don't know what my future holds but I'm certain it will include...yarn, books and lots of paper.

10 comments:

Jen D said...

I'm so excited!!!! I truly love your shop, and my December Daily album this year just wasn't the same without it! can't wait!

Meg said...

What a brave post. It's so true about not doing something until you actually do it. I was just reading an article about it, actually. So cheers to you!

Dana L. said...

Oh goodie! You had me worried at the beginning of the post!! There are still so many of your stamp designs that I have to have. Thank you for continuing to share your talents with us all and most of all for being true to yourself. You rock.

Kelly said...

'do' would be an excellent 'one little word.' can't wait to watch what you do; here's to happiness as you carry forward.

rhonda nickol said...

Well you know I love everything you make France,so I will be buying and I very excited to see what you make!

Tina said...

I always appreciate your honesty. thumbs up.

Anonymous said...

I cannot wait for you to open your store!!!

Anonymous said...

I am marking my calendar to start checking in February...thumbs up to your great insight! I love your stuff.

Elizabeth Goode said...

Good for you that you are keeping your integrity. I really admire that. Your work is great xxxxxxx love from London

2 Hearts B 1 Designs said...

Hey Girlfriend- I love this post. You never cease to disappoint. You continue to inspire me. Your intuitiveness and confidence in who you are and what you do is so motivating and I appreciate that. It also just makes me realize how much I miss you and wish you were here so we can sit and chat more often about life, love, and paper! xoxo from so cal!